Think of Arrow Advising as not just an extension of your team or fractional CMOs; but as guardian angels of your brand.
Like referees in sport, we ensure the integrity of every play; so that every aspect of your brand’s story aligns with your core values and resonates genuinely with your audience.
We are growth hackers, strategists, brand visionaries, storytellers and artists with over a hundred years of combined expertise in the realms of media and technology, hospitality and tourism, SaaS, and education. As creatives steeped in decades of applied psychology and behavioral analysis, we intuitively understand brand, sales, marketing, HR and business strategy in ways few are able.
Arrow Advising doesn’t just “brand consult”. We curate experiences that resonate with our clients on a profound level, leaving an indelible mark. Partnering with us means embarking on a transformative journey where your brand’s potential is not just realized, but redefined and exalted.
Our Founder & CEO
“I was the CMO of Missing Channel Media Group, at a conference of network and studio executives, speaking on a panel about channel oversaturation and the threat of AI. I was asked, ’Why are consumers so fragmented and fickle?’ I answered, ‘Because you have allowed THEM to dictate YOUR brand and they’re having an identity crisis!’ The truth silenced the room; and that’s when Arrow Advising was born.
I am a Brand & Identity Coach. As a former Hollywood Actress and Award-Winning Casting Director of 30+ years, I empower individuals to embrace their authentic selves and cast themselves in the leading roles of their own lives. True to my name, I help you fall in love with yourself and your business.
Together, we define your authentic personal and professional brand, equip you with the confidence to communicate your unique value, and leverage your brand for continued impact and lasting success.
My name is Cupid Hayes and I live for the moment the arrow strikes, I hold up the mirror, and you say to me, ‘Yes! That’s who I am. I love it.’ I believe the world is enriched when we have the bravery to be our most authentic selves. So, aim for authenticity.™”
