Aim for Authenticity™
Arrow Advising, founded by Award-winning Hollywood Casting Director and SAG-AFTRA actress Cupid Hayes, is a bespoke brand and strategy firm that helps businesses, individuals, and communities clarify who they are and how they’re seen; so decisions are made with intention, resources are used wisely, and relevance is sustained over time.
This work is not about trends, tactics, or surface-level change. It’s about alignment; ensuring identity, message, and presence are working together, so what’s being built matches what’s being seen.
Using two proprietary frameworks, Arrow Advising provides high-touch, discerning guidance that brings focus and discipline to moments that matter. The approach is refined, the experience is accessible, and the work is grounded in real-world conditions.
Clients come to Arrow Advising when clarity is required—before more time, money, or effort is spent moving in the wrong direction.
Your brand looks fine.
Your credentials are solid.
Your work is good.
And yet—
Something isn’t landing.
The response feels muted.
The recognition feels delayed.
The impact doesn’t match the effort.
That’s not a marketing problem.
That’s a brand problem.
Most brands don’t miss because they lack talent.
They miss because they never stopped to align the shot.
You Already Know Something Isn’t Landing.
Our Process
Inspired by the golden age of Hollywood, we use the power of applied psychology and social science. Everything we do is built on three powerful principles: Brand, Story and Impact. With brand, we have clear direction. With story, we have emotion. With impact, we leave legacy.
